PANASONIC DEVELOPS WORLD'S LARGEST 152-INCH FULL HD 3D PLASMA DISPLAY
The ultra-large, 4K x 2K quadruple full HD plasma panel creates a true full HD 3D world, delivering an overwhelming immersive experience
LAS VEGAS, NV (January 6, 2010) – Panasonic Corporation, a world leader in the HDTV technology, has developed the world's largest1) 152-inch 4K x 2K definition Full HD 3D plasma display. The display features a revolutionary new plasma display panel (PDP) Panasonic developed with its new super-efficient quadruple luminous efficiency technology2). The technology enhances PDP's unique advantages as self-illuminating device, contributing to delivering an overwhelming immersive experience to viewers. The Panasonic 152-inch Full HD 3D PDP creates a true Full HD 3D world by faithfully reproducing 3D content such as Hollywood 3D movie titles11).
Self-illuminating plasma panels offer excellent response to moving images with full movition picture resolution3), making them suitable for rapid 3D image display. By employing the newly-developed ultra high-speed 3D drive technology, which adopts the super-efficient quadruple luminous efficiency technology, the new panel achieves a higher illuminating speed, about one fourth the speed of conventional Full HD panels4). This technology enables high-quality Full HD 3D display on the ultra large 152-inch 4K x 2K (4,096 x 2,160 pixels) panel.
The panel also incorporates a crosstalk reduction technology, essential for producing clear 3D images. Compared to other display technologies that use line-at-a-time driving method5), PDPs use frame-at-a-time driving method6) that gives PDP TVs an advantage in crosstalk reduction in principle. Panasonic has successfully developed a unique technology to minimize double-image that occurs when left- and right-eye images are switched alternately. The development has resulted in the 3D compatible plasma display that can render clear and smooth high-quality pictures by accurately reproducing video sources.
The ultra-large 152-inch Full HD 3D PDP, which delivers true 3D movie-theater experience, follows the development of the industry's first 103-inch Class size Full HD 3D PDP Panasonic introduced in 20087) and the home theater size 50-inch Class Full HD 3D PDP in 20098).
This year, which is really the first year of 3D Television, 3D TVs are expected to accelerate the growth of the flat-panel television market by providing new values to customers.
Television has evolved over the years through technological innovations. It started as a device to produce images to be simply watched and then it became a tool when connectivity with other AV devices is added. Now, with the 3D technology, it has developed into a device that delivers an immersive viewing experience, moving into literally an era of "next dimension."
Panasonic launches its first Full HD 3D TVs in 2010 with PDP technology, which is highly suitable for 3D TVs, to offer the utmost picture quality. Panasonic's new 3D TVs will deliver a true full HD 3D quality to create new and exciting television experiences.
Because 3D plasma displays can reproduce highly realistic images, they are considered ideal not only for home theater use but also for a wide variety of uses such as business, medical, education and commercial applications.
Panasonic will make the First Year of 3D Television as a springboard to boost its popularity, capitalizing on the company's ability to offer complete end-to-end solutions from professional 3D camcorders and Blu-ray Disc authoring service to consumer use 3D TVs and displays and 3D-enabled Blu-ray Disc players.
Furthermore, Panasonic strives to accelerate the spread of 3D products and drive growth in the the flat-panel television market, focusing on the development of a 3D infrastructure including 3D content through increased cooperation with Hollywood studios and broadcasters. The company hopes to contribute to the enhancement of 3D related business and the development of a new industry, which may be called 3D economic system that can be brought about through interactions among the related businesses.
For more information on Panasonic's Full HD 3D Technology, visit www.panasonic.com/3D.
1. Newly developed ultra high-speed 3D drive technology enables 3D display on ultra-large (152-inch), super high resolution (4K x 2K) panels
Using the super-efficient quadruple luminous efficiency technology, Panasonic developed 3D ultra high-speed drive technology. Compared to the conventional full HD panels4), the technology allows the new panel to achieve the same brilliance at about one-fourth speed. The new 152-inch panel also uses a new technology that enables even and stable discharge. Thanks to this discharge technology, the new panel can provide full HD images for left and right eyes formed with twice the volume of information as regular full HD images across the vast expanse of the screen equivalent to nine 50-inch panels with super high resolution (4,096 x 2,160) - four times the full HD (1,920 x 1,080) specification - while maintaining the brightness.
The new advanced PDP delivers high-quality 3D images, with virtually infinite 5,000,000:19 contrast ratio, accurate color reproduction and subtle gradation tones, on the ultra-large screen. With characters in the screen approach the viewers in life size, the new panel creates an overwhelmingly immersive experience.
2. Cross-talk reduction enables clear, high-definition 3D images
Because displaying 3D images involves alternate displays of left- and right-eye images, reducing the overlap (cross-talk) between these images is essential for high-quality 3D images. Unlike 3D LCD panels that use line by line scanning method, PDPs use frame-sequential method that displays images frame by frame very quickly, giving PDPs a tremendous advantage in crosstalk reduction. Incorporating newly-developed phosphors with short luminescence decay time - one third the time of conventional phosphors4) - as well as illumination control technology, the cross-talk reduction technology has succeeded in minimizing double images.
Enhancing the video reproduction capability of PDP, which has full moving picture resolution, the technology enables crisp and clear, high-quality 3D images by faithfully reproducing video sources.
3. Full HD x 2 frame sequential method
To reproduce 3D images, the new PDP uses the full HD x 2 frame10) sequential method that displays time sequential images, alternately reproducing discrete full HD (1920 x 1080 pixels) images for the left and right eyes on the display frame by frame. By adopting the method which is used in showing Hollywood 3D films in theaters, the new panel accurately reproduces high-quality 3D images in the living room.
Notes:
1) As of January 7, 2010; research by Panasonic
2) Comparison with the brightness of Panasonic's 2007 full HD panels at the same power level.
3) Moving picture resolution indicates the motion display performance by number of lines which human eyes can recognize. (Measured by Advanced PDP Development Center Corporation Method). Full moving picture resolution has 1080 lines.
4) Compared with the brightness of Panasonic's 2009 full HD panels.
5) A method to produce images by illuminating one line of the frame at a time.
6) A method to produce images by illuminating all lines of the frame at a time.
7) Announced by Panasonic on September 24, 2008.
8) Announced by Panasonic on September 28, 2009.
9) Contrast of dark areas that can be simultaneously displayed on the screen.
10) A unit of pictures in a video signal. In digital high-definition broadcasts in Japan, 30 frames are transmitted per second.
11) Current 3D content will be limited and may include certain Blu-ray Disc titles and satellite programming. Additional equipment and/or subscription fees may apply. 3D Blu-ray Disc player and discs sold separately. 3D Eyewear required for viewing. One pair included with purchase.
2010 Line Focuses on Enhancing the User’s TV Experience With Expanded VIERA CAST™ Internet Accessibility, Improved Picture Quality, Luminous and Energy Efficiency and a Continuing Commitment to the Environment
LAS VEGAS, NV (January 6, 2010) -
Panasonic Corporation of North America (NYSE:PC), the industry and technology leader in High Definition Plasma televisions, introduced its 2010 line of VIERA® Plasma HDTVs at the Consumer Electronics Show, including the premiere of Full HD 3D1 television for the home environment. Building upon the award winning 2009 line of Plasma HDTVs, Panasonic showcased expanded internet functionality via the proprietary VIERA CAST IPTV functionality and NeoPDP technologies resulting in improved picture quality. Adhering to Panasonic’s commitment to the environment, all 2010 models have improved power consumption and meet the new, more stringent Energy Star 4.0 requirements. The 2010 VIERA line of Plasma HDTVs now achieve four times luminous efficiency. The 2010 VIERA line also features VIERA Link™ for increased networking and VIERA Image Viewer™ to allow for watching digital still and HD video on the Plasma screen.
Year after year, Panasonic has been dedicated to bringing new picture improving technologies to HDTVs and the 2010 line-up continues that trend. The educated consumer now demands blacker blacks, faster response time and the billions of colors that Panasonic Plasmas deliver. Panasonic has been recognized for having the deepest blacks in the industry and the 2010 class takes that a step further by creating new NeoPDP technologies providing a new infinite black filter with a higher efficiency panel that generates the best balance of black and white under brighter environments. The new panel named “infinite black” further reduces reflections and creates sharper pictures with higher contrast in brighter environments. In addition, a new panel structure and pre-discharge control technology contribute to realize an increased native infinite contrast level. Panasonic also continues its relationship with THX® Ltd., with 10 VIERA HDTV models achieving THX certification by the prestigious company founded by filmmaker George Lucas.
Panasonic’s company wide commitment to sustainability and producing products that are ecologically sound is evidenced in the 100,000 hour life span of the Plasma HDTVs and the lack of lead or mercury in the panels. Improved power efficiency has been addressed with, among other technology advances, new and improved phosphor mixtures and more efficient electronics.
“When all is said and done, the consumer is most interested in great picture quality,” said Bob Perry, Senior Vice President, Panasonic Consumer Electronics Company. “There is no doubt that Panasonic Plasma HDTVs deliver tremendous picture quality. Our pledge to excellence and value have been affirmed by the critical acclaim our TVs have received from both the consumer and trade media, not to mention that Panasonic has been the market leader for the majority of the last three years. Panasonic continues to improve its technology, while providing such entertainment enhancements as an IPTV functionality, VIERA CAST and the VIERA Image Viewer that allows the consumer to view pictures on a large screen. Panasonic is totally committed to the success and growth of Plasma.
“And with our introduction of Full HD 3D in screen sizes ranging from 50 inches to 65 inches, Panasonic is bringing the last frontier of television into the home. We’ve gone from black & white to color to digital to high definition. Now with 3D, Panasonic is making television more realistic. 3D has proven quite successful in its theatrical form and we are confident that will successfully translate into the consumer electronics arena,” added Perry.
Panasonic’s proprietary IPTV functionality, VIERA CAST enhances the user experience by adding USB connectivity, allowing for the addition of a wireless LAN adaptor, keyboard and USB memory. In addition to the continuation of such favorite entertainment sites as Amazon Video On Demand™. Google’s YouTube™, Picasa™ Web Album, Bloomberg and weather service; the 2010 VIERA CAST provides access to such targeted sites as Netflix™, Skype™3, Pandora, Twitter and Fox Sports. With ease of use as a major focus, VIERA CAST’s interface implements quick keyword input (like a cell phone) to help retrieve favorite content faster and easier. Panasonic HDTVs employ VIERA Link - a technology that utilizes HDMI-CEC (Consumer Electronics Control) and allows a consumer to operate all VIERA Link compatible A/V components using only the TV’s remote control and helpful on-screen menus. In addition to operating a VIERA HDTV, video source (Blu-ray and DVD player) and home theater receiver; VIERA Link permits operation of a network camera, ideal for monitoring of a home/nursery. A VIERA Link capable Network Camera can be connected to select VIERA HDTVs and controlled via VIERA Link remote. Users can then watch their child, pet and/or property by installing the camera and networking to the VIERA HDTV via Ethernet cable.
As in 2009, all Panasonic VIERA HDTVs feature VIERA Image Viewer, a function for easy viewing of digital still photos and in some models, the ability to play back AVCHD video recorded on SD card.
For 2010, VIERA Plasma HDTVs are rated, as in 2009, to have a lifespan of 100,000 hours. This is more than 30 years of viewing when watched for 8 hours a day, before the TV reaches half brightness. To further improve picture quality, VIERA HDTVs feature some breakthrough consumer innovations like 600Hz Sub-field Drive and Infinite Black with improved contrast ratios. The prestigious THX certification is further proof of Panasonic’s dedication to producing the highest quality viewing experience possible. THX works closely with Panasonic from initial product design phase to the final product rollout in the market. THX certification ensures that each display can present all HD and standard definition content to the maximum resolution with clean signal processing and accurate color, contrast and luminance levels. All THX Certified VIERA HDTVs also feature THX Movie Mode, a picture setting that recreates vivid studio colors, deep blacks and detailed images right out of the box.
Full HD 3D
Panasonic’s initial Full HD 3D televisions will ship in the Spring of 2010 with five models in the VT25 series. Panasonic’s Full HD 3D televisions provide full 1080p resolution to both the right and left eye, thereby giving the viewer the ultimate 3D entertainment experience.
The VT25 series includes four screen sizes ranging from 50-inches to 65-inches - the TC-P65VT25 class (64.8” measured diagonally), the TC-P58VT25 class (58” measured diagonally), the TC-P54VT25 class (54” measured diagonally) and the TC-P50VT25 class (49.9” measured diagonally). One pair of 3D Eyewear is included. In addition to providing 3D viewing, the VT25 series of VIERA HDTVs features the enhanced VIERA CAST service with Wireless LAN Adaptor ready on its USB port, video call capability2, VIERA Image Viewer to view JPEG digital still images and HD video recorded on an SD Memory Card; VIERA Link, a PC input, two USB Ports, THX certification and THX Movie Mode, 24p cinematic playback, 600Hz Sub-field Drive (produces 1080 TV lines of moving picture resolution), Infinite Black Pro display with 5,000,000:1 native contrast, four HDMI connections a RS232C connection and ISFccc capability. In addition these TVs feature new phosphor science that allows the TV to switch quicker, providing a smooth 3D image. As with all the Panasonic Plasma HDTVs, the Full HD 3D models have a panel life of up to 100,000 hours and are mercury and lead free.
G25 Series
The VIERA G25 series includes the TC-P54G25, a 54-inch class HDTV (54” measured diagonally), the TC-P50G25, a 50-inch class HDTV (49.9” measured diagonally), the TC-P46G25, a 46-inch class HDTV (46” measured diagonally) and the TC-P42G25, a 42-inch class HDTV (41.6” measured diagonally). The G25 series features improved VIERA CAST functionality, video call capability2, THX certification and THX Movie Mode, and VIERA Image Viewer for playing back digital still JPEG images and AVCHD videos recorded on an SD Memory Card and VIERA Link for improved networking. In addition to allowing the user to utilize all VIERA Link capable components with a single remote, the G25 line features a PC input and two USB ports, allowing for Wireless LAN Adaptor connectivity and the addition of a keyboard. The NeoPDP design of the G25 series provides 1080p resolution, Infinite Black display with 5,000,000:1 native contrast ratio, full-time 1080 TV lines of moving picture resolution, 600Hz Sub-field Drive and like all Panasonic 2010 VIERA HDTVs, contains no lead or mercury and has a long panel life – up to 100,000 hours before achieving half brightness.
G20 Series
The VIERA G20 series includes the TC-P54G20, a 54-inch class HDTV (54” measured diagonally) and the TC-P50G20, a 50-inch class HDTV (49.9” measured diagonally). Like the G25, the G20 series features improved VIERA CAST functionality, video call capability2, THX certification and THX Movie Mode, and VIERA Image Viewer for playing back digital still JPEG images and AVCHD videos recorded on an SD Memory Card and VIERA Link for improved networking. In addition to allowing the user to utilize all VIERA Link capable components with a single remote, the G20 HDTVs feature a PC input and two USB ports, allowing for Wireless LAN Adaptor connectivity and the addition of a keyboard. The NeoPDP design of the G20 series provides 1080p resolution, Infinite Black display with 5,000,000:1 native contrast, full-time 1080 TV lines of moving picture resolution, 600Hz Sub-field Drive and like all Panasonic 2010 VIERA HDTVs, contains no lead or mercury and has a long panel life – up to 100,000 hours before achieving half brightness.
S2 Series
The VIERA S2 series introduces two larger screen sizes to the Panasonic family of Plasma HDTVs, a 58-inch class model (58” measured diagonally) - TC-P58S2 and a 65-inch class model (64.8” measured diagonally) -TC-P65S2. The S2 series is completed with the introduction of four additional screen sizes – the TC-P54S2, a 54-inch class HDTV (54” measured diagonally), TC-P50S2, a 50-inch class HDTV (49.9” measured diagonally), TC-P46S2, a 46-inch class HDTV (46” measured diagonally) and the TC-P42S2, a 42-inch class HDTV (41.6” measured diagonally). Key features of the S2 series include 1080 TV lines of moving picture resolution, which eliminate traditional HDTV motion blur. The S2 series also includes VIERA Link and the VIERA Image Viewer. Other features include 1080p Full HD resolution, 2,000,000:1 native contrast, 600Hz Sub-field Drive and an anti-reflective filter. The S2 series contains no lead or mercury in the panel and the TVs have a lifespan of 100,000 hours. The S2 series feature Clean Touch bezel,*designed to keep the TV bezel looking its best with less fingerprints.
* except for 58 and 65 inch class.
U2 Series
Panasonic’s VIERA U2 series will be available in two screen sizes – the TC-P50U2, a 50-inch class HDTV (49.9” measured diagonally) and the TC-P42U2, a 42-inch class HDTV (41.6” measured diagonally). The U2 line of VIERA Plasma HDTVs feature 600 Hz Sub-field Drive, VIERA Image Viewer to watch digital still JPEG images, three HDMI connections, VIERA Link and 1080p Full HD resolution. The panels are lead and mercury free and are rated up to 100,000 hours, at which time they will achieve half brightness.
C2 Series
While Panasonic’s focus in 2010 continues to be on High Definition 1080p HDTVs, the C2 series presents a line of 720- Plasma HDTVs which help Panasonic deliver on its promise to satisfy consumer demands for differing HDTV resolution options. The TC-P50C2, a 50-inch class HDTV (49.9” measured diagonally), TC-P46C2, a 46-inch class HDTV (46” measured diagonally) and the TC-P42C2, a 42-inch HDTV (41.6” measured diagonally) offer spectacular picture performance with a 600Hz Sub-field Drive that delivers razor-sharp resolution, VIERA Image Viewer for viewing and sharing digital photos with friends and family, music slideshow functionality, and VIERA Link. Like the other members of the 2010 Panasonic VIERA HDTV line the C2 series contains no lead or mercury in the panel and the TVs have a lifespan of 100,000 hours.
Availability andpricing will be announced 30 days prior to shipping.
MODEL & FEATURES
TC-P65VT25
Full HD 3D with one pair of 3D Eyewear included; 1080p Full HD Resolution; Infinite Black Pro; THX Certified; VIERA CAST and Wi-Fi Adaptor ready on USB, video call capability2; New Phosphor; VIERA Image Viewer; VIERA Link; Four HDMI connections; PC Input; Two USB ports, RS232C and ISFccc; 1080p TV Lines Moving Picture Resolution
TC-P58VT25
Full HD 3D with one pair of 3D Eyewear included; 1080p Full HD Resolution; Infinite Black Pro; THX Certified; VIERA CAST and Wi-Fi Adaptor ready on USB, video call capability2; New Phosphor; VIERA Image Viewer; VIERA Link; Four HDMI connections; PC Input; Two USB ports, RS232C and ISFccc; 1080p TV Lines Moving Picture Resolution
TC-P54VT25
Full HD 3D with one pair of 3D Eyewear included; 1080p Full HD Resolution; Infinite Black Pro; THX Certified; VIERA CAST and Wi-Fi Adaptor ready on USB, video call capability2; New Phosphor; VIERA Image Viewer; VIERA Link; Four HDMI connections; PC Input; Two USB ports, RS232C and ISFccc; 1080p TV Lines Moving Picture Resolution
TC-P50VT25
Full HD 3D with one pair of 3D Eyewear included; 1080p Full HD Resolution; Infinite Black Pro; THX Certified; VIERA CAST and Wi-Fi Adaptor ready on USB, video call capability2; New Phosphor; VIERA Image Viewer; VIERA Link; Four HDMI connections; PC Input; Two USB ports, RS232C and ISFccc; 1080p TV Lines Moving Picture Resolution
TC-P54G25
1080p Full HD Resolution; VIERA CAST and Wi-Fi Adaptor ready on USB, video call capability2; Infinite Black; THX Certified; VIERA Image Viewer (video and photo capable); VIERA Link; Three HDMI Connections; PC Input, Two USB ports; 600 Hz Sub-Field Drive;1080p TV Lines Moving Picture Resolution
TC-P50G25
1080p Full HD Resolution; VIERA CAST and Wi-Fi Adaptor ready on USB, video call capability2; Infinite Black; THX Certified; VIERA Image Viewer (video and photo capable); VIERA Link; Three HDMI Connections; PC Input, Two USB ports; 600 Hz Sub-Field Drive;1080p TV Lines Moving Picture Resolution
TC-P46G25
1080p Full HD Resolution; VIERA CAST and Wi-Fi Adaptor ready on USB, video call capability2; Infinite Black; THX Certified; VIERA Image Viewer (video and photo capable); VIERA Link; Three HDMI Connections; PC Input, Two USB ports; 600 Hz Sub-Field Drive;1080p TV Lines Moving Picture Resolution
TC-P42G25
1080p Full HD Resolution; VIERA CAST and Wi-Fi Adaptor ready on USB, video call capability2; Infinite Black; THX Certified; VIERA Image Viewer (video and photo capable); VIERA Link; Three HDMI Connections; PC Input, Two USB ports; 600 Hz Sub-Field Drive;1080p TV Lines Moving Picture Resolution
TC-P54G20
1080p Full HD Resolution; VIERA CAST and Wi-Fi Adaptor ready on USB, video call capability2; Infinite Black; THX Certified; VIERA Image Viewer (video and photo capable); VIERA Link; Three HDMI Connections; PC Input, Two USB ports; 600 Hz Sub-Field Drive;1080p TV Lines Moving Picture Resolution
TC-P50G20
1080p Full HD Resolution; VIERA CAST and Wi-Fi Adaptor ready on USB, video call capability2; Infinite Black; THX Certified; VIERA Image Viewer (video and photo capable); VIERA Link; Three HDMI Connections; PC Input, Two USB ports; 600 Hz Sub-Field Drive;1080p TV Lines Moving Picture Resolution
TC-P65S2
1080p Full HD resolution; 1080p TV Lines Moving Picture Resolution; VIERA Image Viewer (photos); 600 Hz Sub-field Drive; Anti-reflective filter; VIERA Link; Three HDMI connections
TC-P58S2
1080p Full HD resolution; 1080p TV Lines Moving Picture Resolution; VIERA Image Viewer (photos); 600 Hz Sub-field Drive; Anti-reflective filter; VIERA Link; Three HDMI connections
TC-P54S2
1080p Full HD resolution; 1080p TV Lines Moving Picture Resolution; VIERA Image Viewer (photos); 600 Hz Sub-field Drive; Anti-reflective filter; VIERA Link; Three HDMI connections, Clean Touch bezel
TC-P50S2
1080p Full HD resolution; 1080p TV Lines Moving Picture Resolution; VIERA Image Viewer (photos); 600 Hz Sub-field Drive; Anti-reflective filter; VIERA Link; Three HDMI connections, Clean Touch bezel
TC-P46S2
1080p Full HD resolution; 1080p TV Lines Moving Picture Resolution; VIERA Image Viewer (photos); 600 Hz Sub-field Drive; Anti-reflective filter; VIERA Link; Three HDMI connections, Clean Touch bezel
TC-P42S2
1080p Full HD resolution; 1080p TV Lines Moving Picture Resolution; VIERA Image Viewer (photos); 600 Hz Sub-field Drive; Anti-reflective filter; VIERA Link; Three HDMI connections, Clean Touch bezel
TC-P50U2
1080p Full HD Resolution; 1080p TV Lines Moving Picture Resolution; 600Hz Sub-field Drive; VIERA Image viewer (Photo); VIERA Link; Three HDMI connections
TC-P42U2
1080p Full HD resolution; 1080p TV Lines Moving Picture Resolution ; VIERA Image Viewer (photos); 600 Hz Sub-field Drive; Anti-reflective filter; VIERA Link; Three HDMI connections
TC-P50C2
720p HD resolution; 600Hz Sub-field drive; VIERA Image Viewer (Photos); VIERA Link
TC-P46C2
720p HD resolution; 600Hz Sub-field drive; VIERA Image Viewer (Photos); VIERA Link
TC-P42C2
720p HD resolution; 600Hz Sub-field drive; VIERA Image Viewer (Photos); VIERA Link 作者: 小建 時間: 2010-1-10 22:54 標題: Sony 發表 PS3 將全面支援 3D 立體顯示遊戲與影音娛樂功能
索尼(Sony)於 2010 年消費性電子展(CES 2010)展前發表會中,正式確認 PS3 將透過系統軟體更新方式全面支援集團重點訴求的 3D 立體顯示多媒體影音娛樂功能。
Sony 確認市面上所有 PS3 都可以透過系統軟體更新支援 3D 立體顯示內容,包括遊戲、下載影片與 3D 版 BD 影片等。現場並展示包括《阿凡達》、《Super Stardust HD》、《跑車浪漫旅》等多款開發中 PS3 3D 立體遊戲。
負責制定 BD 標準的 BDA 已於日前完成 3D 版 BD 影片「Blu-ray 3D」規格的制定,Sony 日前也發表將與 Discovery 及 IMAX 共同在美國設立營運 3D 立體節目專屬電視網的合資公司,預定 2011 年在美國開播,藉以開拓 3D 立體顯示產品與內容的市場。