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Panasonic 宣示:決不退出全球電漿及液晶電視市場

Panasonic 宣示:決不退出全球電漿及液晶電視市場



Panasonic證實ZT60為最後一代、最頂級的電漿電視

By Tyler Lee
04/11/2013

Back in March, we reported that according to rumors, Panasonic could be pulling out of the plasma TV market and it seems that has been confirmed by the company’s vice president, Kiyoshi Okamoto.

Okamoto revealed that the company’s latest plasma TV, the ZT60, will be the last and best plasma panel that will be coming out of the company’s R&D department.

However he did state that what this meant was that while R&D of plasma panels would be ceased, production of the devices are expected to continue well into 2014, claiming that they have a responsibility to their customers, and naturally so.

The Verge asked Okamoto if there were plans to bring R&D for plasma back into action one day, but Okamoto denied those plans, claiming that some of their plasma engineers have already been shifted to the OLED department which Panasonic plans to eventually replace its plasma lineup. Plasma TVs were definitely popular back in the day, so in a way it is a bit sad to see an era come to an end, especially since reports have indicated that shipments of plasma have dropped by 23% year-over-year in 2012, compared to the 1% drop for LCD (via NPD).


新聞出處:
http://www.ubergizmo.com/2013/04 ... eir-last-plasma-tv/


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Panasonic粉碎電漿電視死期的謠言

By Jon Fingas
Apr 12th, 2013 at 2:56 PM

A certain demographic of home theater connoisseurs has fretted for a few weeks over talk that Panasonic might end plasma TV production and research -- would viewers have to resort to anything so vulgar as... an LCD? No, Panasonic says. Despite earlier claims of frozen development, the company's merchandising VP Henry Hauser is emphatic that there remains "room for further improvement" in the plasma realm, and that Panasonic fully intends to develop upgrades. The Viera ZT series we saw at CES will be a launchpad for future work, according to the executive. Hauser's full statement awaits after the break if there are any lingering doubts; for now, it appears that Panasonic values plasma's distinct qualities as much as the next basement movie maven.

    "Reports that Panasonic will no longer develop and manufacture Plasma HDTVs are not correct.

    "This week in New York City, Panasonic demonstrated the latest development of our gapless Plasma panel technology in our 2013 Smart VIERA ZT Series Plasma HDTV. The technology incorporated into our ZT Series Studio Master Panel will be the basis for continued plasma display panel development and production.

   While the Smart VIERA ZT Series introduces a new level of Plasma picture quality, we believe there is still room for further improvement and intend to continue to research ways to take our Plasma technology to even higher levels where it also has the potential to be applied in our other Plasma series in the future.

    "VIERA Plasma HDTVs continue to set the standard for picture quality and black level excellence and the ZT Series is another example of the continued ability of Plasma to evolve and continue to deliver a best-in-class HDTV."



新聞出處:
http://www.engadget.com/2013/04/ ... of-plasma-tv-death/


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國內電視市場,洋貨大進擊


2013-04-13 02:22
工商時報/記者沈美幸/台北報導

日本松下集團(PANASONIC)宣示,決不退出全球電漿及液晶電視市場,持續向台灣的群創及友達兩家面板廠採購外,搶在勁敵日本SONY及韓國LG之前,昨日在台發表32吋至55吋全系列SMART-TV,以及65吋電漿電視應戰。

另外,飛利浦也擬捲土重來,9月將再度推出大尺寸電視,使得國內電視市場大戰一觸即發。

據指出,日本松下集團因電視事業及併購三洋電機而出現巨額虧損,原預估2012年會計年度虧損金額高達7,700億日圓,但去年底開始日圓兌美元匯率貶值,松下第4季也因而轉虧為盈。

市場一度盛傳松下有意退出電漿電視市場,不過來台參加2013年PANASONIC視聽新商品發表會的日本松下電視事業部長岩城裕之、台灣松下電器集團日籍總經理中谷明弘在昨(12)日明確表示,日本松下已於3月28日正式對外宣示,將在3年內斥資6,000億日圓持續開發電漿及液晶電視新產品,並無外傳結束電漿電視事業的情事,電視事業預計2015年開始獲利。

為與韓國LG、三星、日本SONY及夏普等勁敵推出SMART-TV產品區隔,松下昨日在台發表32吋至55吋液晶全系列SMART-TV、65吋電漿電視,結合智慧聲控及人臉辨識功能。中谷明弘指出,PANASONIC未來電視事業的方向是加速變革而成為雲端的螢幕終端,在B2C家庭娛樂領域將持續推出大畫面、高畫質及先進機能的電視,同時可以將電視當作HERM(家庭能源管理系統)或家庭安全監控系統的營運終端使用,今年液晶電視及電視銷售要從去年近13萬台提高至15萬台,

中谷明弘指出,台灣松下集團2012年會計年度(2013年3月底)營收新台幣312億元,2013預期要比2012年成長10%。


新聞出處:
http://news.chinatimes.com/tech/171706/122013041300339.html

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(圖片取自 Panasonic Taiwan Facebook


看了國內外相關產業消息,以及台松那邊聽到的,以下是我自己歸納判斷的總結看法。跟大家分享...

1、Panasonic ZT60系列的『Studio Master Panel』有卓越與頂級的畫質表現,Panasonic 似乎不捨得輕易收手。

2、Panasonic的研發資源有一部份撥至研發OLED產品線,但仍保留部分針對Studio Master面板繼續研發改進。(當然此改盡可能包含畫質/耗電量/成本等各方面;但面板主核心組成技術應該不動)

3、電漿的銷售部分則完全沒有終止,但看佈局應該是朝縮小規模,鞏固中高階影音玩家市場。

4、OLED是明日之星大家都很清楚,但看來Panasonic在OLED的技術與量產化還沒把握前是不可能輕易放棄電漿這塊中高階電視市場的。而就Panasonic的預估,在2014年前OLED應無法達到設定目標,所以目前他們才會很肯定地說至少2014年前電漿還會繼續生產與銷售(而之後則看狀況決定何時讓OLED與PDP改朝換代)...


以上,簡單報告完畢!

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該來的總是會來....

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大概會買一部42ST60孝敬爸媽,也順便對松下這幾年來的堅持至上敬意,PDP的失敗在於行銷及經營策略,產品的本質無庸置疑,可惜了。

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希望小弟接下來的那台電漿

可以看個二十年...唉

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一下說停止開發
一下又說要持續開發
松下內部難道鬧意見分裂?
還是有別的考量才改變說詞......
還是說記者亂寫?
頭好暈阿

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千萬不要小看這種消息的散佈威力~~~

今年 & 明年還要賣相關產品, 榨出相關業務的最後剩餘價值的狀況, 笨蛋才會那麼早就承認說已經中止這個產品線的新技術開發...

原因很簡單, 會讓電漿電視業績本來就已經達不到預定目標的狀況, 更雪上加霜~~~

之前消息會那麼快曝光, 用小腦想也知道, 要被裁掉, 而不是轉戰 OLED or 其他事業部門的人, 有危機意識之下, 放出來的消息... 尤其是那種同一個東西做太久, 年紀也已經中年, 很難轉戰新領域技術的人~~~

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只希望明年台松會盡最頂級的ZT電漿 還有如今年VT級的55"電漿

還有 希望台松可以增強其銷售功力 每次去燦坤全國電子都只有少少的一、兩台液晶電視 是要怎麼賣贏人家一整面牆七八台的S牌?

話說我家那台畫王何時可以讓我有機會看電漿? 如果明年沒得換就只能LED了 歐不!@@

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55"VT
60" 65"ZT這些的
指望台松的話大概永遠等不到了
直接去找水貨比較快~

[ 本文最後由 Lysandria 於 2013-4-13 14:22 編輯 ]

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日圓貶值很多,不介意保固可以衝水貨

水貨那價格真是讓人心動

[ 本文最後由 armani662000 於 2013-4-13 15:17 編輯 ]

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